PR strategies, which are very often called communication strategies, are the basis of all communication activities and they determine their directions, aims and tools. Communication strategy should be consistent with a general company strategy as well as take into consideration inside and outside factors.

We devise and efficiently implement strategies which produce expected results, and which take into consideration the company’s current situation and the financial resources that have been assigned to the project.

Konkret PR’s strategy is divided into several stages:

• analysis – assessing the situation in the starting point, specifying goals, target receivers and desired outcomes;
• planning – deciding on which tools to use and how to use them, drawing up schedules and budgets;
• realisation – implementing previously planned activities by means of specific tools;
• monitoring – assessing the efficiency of the actions taken (reports, recommendations and conclusions).

Media Relations is one of the most important tools utilised in the process of building a company’s image and the image of its products. This service includes maintaining relations with the media on behalf our Client and exchanging information between the Client Company and the media. Efficient Media Relations activities allow for conscious management of the information the Client would like to present to the target group by means of various media.

Media Relations activities are a great support for the communication process between the organisation and the market. They give the company the ability to efficiently present the information about itself, its experience and issues of special importance for the organisation. They have a great influence on the way the company and the brand are perceived on the market. They create its image, strengthen its credibility and make it more recognisable. Long-lasting Media Relations activities are of paramount importance for the support of the sales process and other marketing actions.

While coordinating Media Relations activities:

• we prepare materials for the media and distribute them
• we edit specialist information to suit journalists’ needs
• we maintain close contacts with the media
• we run a press room for our Clients
• we verify the efficiency of our actions by constant monitoring of the media
• we prepare reports on our activities
• we prepare attractive graphic design for the press materials we distribute

A company can afford to lose money – even a lot of money. But it can’t afford to lose reputation

W. Bufet

A company’s image is one of the most precious assets, especially in the times when the market is constantly changing and the competition is fierce. A specifically designed corporate image helps the company achieve its business goals and secures its activities in the time of crisis. Loss of reputation very often leads to serious problems, even though the way the company functions in the market does not give any reasons for expressing negative opinions about its actions.

We offer the following services in the framework of Corporate PR:

• devising a strategy for building/strengthening the company’s image
• communication audits and the analysis of the company’s image in the media
• devising communication strategies and the way the company will be positioned in the market
• maintaining close contact with the media
• crisis management
• devising and implementing CSR activities

Marketing warfare takes place in the minds of clients. “Differentiate or die.”

Jack Trout

We offer a complete range of brand image and brand communication activities.

We decide on the company’s Unique Selling Propositions.

We create brand image by giving advice on positioning the brand in the market and by supporting the process of building its marketing identity.

The actions strengthening or building the brand image are supported by means of market research and the analysis of the Client Company’s competition.

We advise our Clients on how to choose the right tools that will help create specific associations with the brand and make it more recognisable in the market.

We devise and implement communication strategies for premium brands.

We also advise our client companies on how to reposition the brand in the market and change its image.

Public Relations activities aim at creating the image of a company’s representative as a professional expert by means of constant and intensive communication with target groups. While planning communication strategies, we also work on the image of a company’s personnel in a view to present them as professionals. Our activities are directed at communicating specific values to target groups, which then help build prestige and trust.

It may happen that owing to a well-managed crisis an organisation becomes stronger. It is of paramount importance, however, that the aim of the crisis management is to secure the organisation’s credibility and good reputation.

Even the companies which are fortunate enough to utilise the best market management systems are subjected to the sort of critical situations that can result in losing clients and financial resources as well as lead to legal problems. Very often companies cannot avoid crisis, but they can always minimise its negative results. Reacting in the right time and communicating the right message are vital here. At Konkret PR we prepare our clients for critical situations by devising a specific plan of action before the crisis comes and by implementing it when it finally occurs.

Crisis management activities include:

• creating a data base of journalists
• maintaining contacts with the media
• monitoring of the press and analysing the current situation
• preparing a Q&A list
• preparing official statements for the media
• preparing official statements for the Client’s personnel
• conducting a media training
• preparing arguments for the management team and verifying the opposing side’s arguments
• organising formal and informal meetings with opinion-shaping groups

The basic idea behind internal communication, also referred to as internal PR, is to provide the personnel with a complete and clear description of the current and future actions. Internal communication supports human resources policies and is utilised during chosen stages of the staff management process, e.g.: recruitment, motivation and annual appraisal interviews. It helps create optimal working conditions, makes the personnel identify with the company’s goals and the management’s decisions as well as encourages mutual understanding and trust. Internal communication is a weapon against personnel fluctuation and has positive influence on the efficiency of the workers. It also shapes the company’s image externally: the staff are always perceived as a reliable source of information about the company.

Internal communication activities include:

• communication audits inside the company (we assess the quality, efficiency and ability to meet the desired standards)
• preparing and issuing internal bulletins, which are adjusted to the company’s needs and its business profile
• preparing and organising internal events, e.g.: anniversaries, integration events, training sessions, etc.

e-PR mainly means making use of all opportunities given by the Internet on the way to build the image, product, company, institution and brand awareness. The key to the success is not just being present in the net, but utilising pre-planned solutions which are consistent with offline activities and the company’s communication strategy. Public Relations in the Internet means making use of various tools. We offer our clients full e-PR service including: advice, planning, implementing and monitoring of activities in the Internet.

e-PR tools include:

• internet portals
• positioning
• online advertising campaigns
• social networking
• e-press room
• newsletter
• copywriting
• monitoring
• blogs

The growing popularity of social media is revolutionising the way companies communicate their message. Social media enable organisations to interact with target groups by means of such tools as: blogs, internet portals, forums or discussion groups. They facilitate quick and easy contact. The development of social media has brought to life new channels of communication, which have created social media marketing.